China-based MIJI International Holdings has filed an appliance to the banal barter for an antecedent accessible alms on the capital board.
The aggregation mainly articles and sells kitchen appliances, including beaming hobs and stoves, consecration hobs and stoves, pots and pans as able-bodied as added baby kitchen accessories and cabinets, to common and upper-middle-class customers.
Radiant hobs and stoves are its key products, which are priced from 450 yuan to 9,999 yuan, (HK$528.79 to HK$11,750) accidental over 85 percent of absolute acquirement in the accomplished three years.
Miji Design, Miji Home, Miji Pro and MKY are its four bulk brands.
About 99 percent of the articles are awash in acreage China, while a baby allocation is awash in Germany.
Sales are through distributors, arcade malls, administration stores, television platforms and online platforms such as Taobao, Tmall.com and JD.com in acreage China. Barter in Germany can alone buy MIJI’s kitchen accessories online through Amazon.
The aggregation has two assembly plants in Shanghai and one branch in Germany.
It has 60 concrete sales locations operated by distributors and 57 directly- run assignment stores. Added than affairs its articles to alone barter via consignmentship distributorship, the aggregation additionally sells to corporates, absolute acreage companies, and auberge developers.
MIJI entered into the Hong Kong bazaar in 2015, and analysts anticipate it affairs to added access its cast acquaintance in the burghal and acreage China by activity public, as the aggregation says its sales depend on the acceptance of the brand.
MIJI ranked aboriginal amid all the exceptional retail brands for beaming stoves in acreage China in 2016, with a bazaar allotment of 36.9 percent.
After activity public, MIJI affairs to authorize four showrooms in Shanghai, Beijing, Nanjing and Shenzhen by end 2020. It additionally affairs to accessible assignment food to aggrandize the sales network, by appliance allotment of the net gain from the accessible float.
A allocation of the net gain will be acclimated for the fractional claim of a coffer loan. The aggregation acquired a coffer accommodation of 40 actor yuan in September and October this year, for repaying the bulk due to a authoritative shareholder.
MIJI had outstanding coffer borrowings of 20 actor yuan, and an bulk due to a authoritative actor of about 45.8 actor yuan as at July 31 this year.
The aggregation affairs to advance a adaptable buzz appliance as a belvedere for users of hobs and stoves.
Revenue flucutates depending on assorted factors. Sales orders from September to February are generally college than that from March to August, due to vacation habits. Weddings, new home capacity and relocations mostly booty abode during September to February, as it is the anniversary season, the aggregation says in the IPO prospectus, forecasting that the trend will abide in the accountable future.
Net accumulation soared at a admixture anniversary advance amount of 48.7 percent from 2014 to 2016, due to ascent bazaar assimilation of articles through assorted sales channels, in accurate online, according to the prospectus.
Dakin Capital is the sole sponsor of the IPO.
One Checklist That You Should Keep In Mind Before Attending Kitchen Appliance Cabinet – Kitchen Appliance Cabinet
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